The following remarks were made by Executive Director Toby Lineaweaver before the Board, Associates, staff and volunteers of the Penikese Island School on the occasion of its 35th Annual Meeting, September 15, 2008, held in Woods Hole, Massachusetts.
The story about 2007 and 2008 at Penikese could very well be titled the "Tale of Two Years," so completely different have these been from each other. FY 2007, as reflected in the recently mailed 2007 Annual Report
Graduation, was not a year to trumpet by the numbers. Twelve months ago we were only just beginning to emerge from a business slump caused by a massive reorganization of our main customer, DSS, now known as DCF. For any large bureaucratic beast, reorganization is tantamount to seizure of the works, and as a small private school we, like others, took it on the chin as referrals dropped and stayed low for some time.
As tough as these times were, I believed we used them productively to take a closer look at our business dealings, the market and our marketing. We formed a business task force that essentially forced those of us (mostly myself) set in our Penikese ways to take a fresh look at who we do business with and how, what services we provide, and to consider new ideas. In short, it was an agonizing process. But it made Penikese stronger in ways not the least of which include whenever I get a bit out of line all the Board has to do is whisper “task force “ in my ear and I am instantly brought to heel.
So what are some of the things we accomplished? Web sites are no longer just a pretty business ornaments but invaluable marketing tools through which more and more customers conduct their actual business. So we tore down the old and put up a new one, and in the process rewrote our marketing language to make it more inclusive, reassuring and inviting. We joined the National Association of Therapeutic Schools and Programs (NATSAP) and by doing so at the same time began marketing to private pay students and their families while becoming a member of a larger community of providers and purchasers.
Recognizing that elements of our physical plant and infrastructure needed updating and strengthening, we came up with plan for that, the Major Gift Project which has to date raised over a million dollars for a new more comfortable and speedier vessel, a new dock, and a new two-story multi-use building on the island. And we worked tirelessly to solidify our standing with DSS-DCF as a preferred provider in their network offering some of the best quality work around with some of the most difficult of all kids to deal with, believing that in any business and any market, excellence and results are commodities always in demand.
No, 2007 was not a year to trumpet by the numbers, but it was a year that will go down in history of setting the stage for this year, 2008, and years to come. 2008 is when the harvest began to come in, a successful major gifts campaign giving us among other things a new boat, Carnavale, our 35th anniversary event, a fundraising and PR triumph like no other, and perhaps most important, our business bounced back with an island full of kids to keep us busy year ‘round and our reputation among the treatment community at its highest ever.
For this success and all the hard work put into preparing for its manifestation I want to thank you, our community of devoted supporters and believers for all your extraordinary gifts of talent, time and treasure. I thank our volunteers for their hours of unpaid – but hopefully not unrewarding – work, especially our Board of Directors so steady on the helm, and of course our staff who, whether in the office or on the island, carry out the mission and miracle of Penikese every day. Largely unheralded, they deserve the ultimate credit for making Penikese Penikese.
I don’t want to finish without noting the passing of dear and generous friend Shirley McIntire, two term Board member, always a voice of hope, love and civility, a warm hand in mine, a spiritual and compassionate person who rallied the local faith community in support of Penikese and its new director (me) years ago during a difficult time for the school, and also the one who kicked me in the rear end to get aftercare going for real. Though for too brief a time, the world is a richer, better place for Shirley having walked among it and us.
I also want to note the passing of another Penikese legend from an earlier era, Dick Edwards. Dick was there when Penikese first began in 1973, helping to get and keep the school off the ground. He stayed involved over the many years as Board member, friend, supporter and donor, crane operator for offloading crates of pigs, and most recently, Penikese Associate and the only person – Board, Associate or otherwise – known to have proofed the entire by-laws and provided edits.
Dick passed away about year ago, and very shortly after doing so George Cadwalader called to suggest we name our new vessel after Dick, and who am I to argue with the founding director? With the gracious permission of the Nicholas family, donors of our new vessel, we did just that, and the M/V Richard S. Edwards will be steaming into Woods Hole any day now, ready to pick up where the dependable but aging M/V Harold M. Hill leaves off owing us nothing.
Blessings to both of you, Shirley and Dick, and to you gathered here today as well. Thank you.